Design

Branding, Mood Boards, Visual Design, Styleguides

Design the foundational user experience well, and the rest is visual icing on a very appealing cake. But visual design is not just about making your application or product look pretty. Good visual design is about communication. Visual design and aesthetics affect user confidence in and comfort with your offering. Success comes from finding the balance of the basic elements of form, content, color and tapping into the emotional appeal that drives visual communication – seduction, conviction and inspiration.

I use the research and knowledge gathered in the beginning of a project to gauge a solution’s effectiveness. Solutions that are not merely designed decoration, but have substance and relevance for the client.