Strategy, Branding, Design had been tied to the AOL brand since it was conceived back in the 90′s, but in 2013 the decision was made to bust out of the AOL corporate brand. Brand explorations for were created to expressed the excitement, surprise, and addictiveness of some of the best casual games on the web. The new direction earned a Webby Honoree Award in the Games category and helped increase page views by 29% domestically, and 39% internationally.