MICA Techtile Stimuli
Strategy, User Experience, Design
The Maryland Institute, College of Art (MICA) is the oldest independent, degree-granting, fully-accredited art college in the nation. I have a long standing relationship working with MICA on a wide variety of marketing and multimedia projects for the school including undergraduate and graduate catalogs, recruitment “search campaigns”, websites, posters, and CDs. Each project must appeal and communicate effectively to a variety of different audiences simultaneously including parents, educators, and high school students.
Techtile Stimuli was a cross-functioning direct mail promotion that incorporated interactive and print components into an integrated marketing campaign that represents the reciprocal relationship between an artist and their environment. The CD ROM included a showcase of MICA student artwork as well as curriculum information.