Strategy

Design Planning, Behavioral Research, Personas, Concept Mockups

Effective user experience design depends on working from a solid strategic foundation. Understanding the market, demographic, behavioral, contextual and user dynamics are all essential to knowing how to best develop and build your product or service. 

I understand the whole spectrum of experience design and delve into the core human behaviors that connects and promotes engagement and usage. Conducting in-depth user research that not just documents behavior and needs but uncovers the value systems and emotional aspects of decision making, translating user research into compelling personas and user profiles, clarifying the most important tasks and scenarios, and illustrating the vision into powerful conceptual mockups, all providing you with a fluent understanding of the customer experience.

It’s during the strategy phase that we are often “mining for gold” – looking to establish a user experience framework that brings the requirements to life and serves as the real ignition for defining the experience.