CASE STUDY: URGENT.LY BRAND DEVELOPMENT

Strategy, Branding, Design 

Urgent.ly, "the Uber for roadside assistance", needed a new visual brand that communicated the trust and credibility inherent in the service offering. I designed and developed the new logo and identity system, business cards, marketing brochures, t-shirts, multiple tradeshow booths and Brand Styleguide. The fresh rebranding has been met with rave reviews both by the client and the industry.