Welocalize Branding

Strategy, Design Management, User Experience, Design 

Developed the identity for Welocalize, one of the leading translation and localization service providers. Since its inception, the company has grown from 5 people in a basement to 900+ with offices around the world. During this growth and expansion they lost focus on the brand and it needed a serious overhaul. As part of a company-wide design program that retooled everything from internal project planning software to process management, the Welocalize brand was modernized and the visual expression strengthened through consistency among core design elements like color, typography and hierarchy. I created all marketing collateral, interactive PDFs, multimedia and sales presentations, advertising, and the company’s internal online newsletter “We.”